US Voters Increasingly Focused on Crypto As 2024 Election Approaches: Grayscale

New data from crypto asset management firm Grayscale reveals that US voters are increasingly focusing on crypto as the 2024 presidential election nears.

In a new blog post, Grayscale says that this election cycle could be partially centered around Bitcoin (BTC) and crypto as voters become increasingly interested in digital asset investments.

To reach its conclusion, the crypto firm conducted a survey between April 30th and May 2nd of this year among 1,768 adults (aged 18 and over) who plan to vote in the 2024 presidential election.

“2024 to date has been a banner year for Bitcoin. Bitcoin’s price hit an all-time high on March 13, 2024; in addition, Bitcoin’s price has been higher than it has ever been in previous election years for every day thus far in 2024. The speculation and headlines have begun: could November be ‘the Bitcoin Election’?

This growing spotlight on crypto is not limited to just Bitcoin. Instead, it extends to a broader view of crypto assets, both in terms of general interest and a willingness to invest. Nearly a third of voters (32%) say that they are more open to learning about crypto investing or actually investing in crypto since the beginning of the year.

Compared to November 2023, voters are also more likely to see crypto as a good long-term investment opportunity (23% vs.19%) and increasingly expect some of their investment portfolio to include crypto (47% vs. 40%).”

Grayscale finds that voters are split between which political party has the best policies in terms of crypto assets, showing that support for crypto doesn’t just lean one way.

“Although Trump is embracing crypto more on the campaign trail, data shows that crypto is a bipartisan issue, with similar ownership rates among Republicans (18%) and Democrats (19%).

Voters are split on which party is more favorable to the industry, as an equal percentage of voters (30% each) think that both the Democratic and Republican parties have the most favorable position on crypto policies.

These findings demonstrate that support for crypto isn’t overwhelmingly biased toward one party and suggest a balanced interest across the political spectrum.”

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