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US Supermarket Giant Safeway Launches Bitcoin Rewards in New Partnership

July 26, 2019

Online shoppers can now stack sats as they check off their weekly grocery lists.

Lolli, a rebate service that rewards customers with Bitcoin for shopping at partner websites, has now formed a partnership with Safeway, the top grocer in Washington, Colorado and California.

Lolli users can now receive 3.5% back in Bitcoin on all online purchases at Safeway.com.

According to the company,

“This marks the first major collaboration between a major grocery chain and a bitcoin rewards company in the United States.”

Lolli CEO and co-founder Alex Adelman spoke to Yahoo Finance about the new development.

“Right now, we’re trying to make Bitcoin accessible to everybody and we have over 750 merchants online, and so we’re trying to make Bitcoin part of everyone’s daily life.”

Adelman also mentioned plans to create a Bitcoin credit card in the future.

“When we launch a Bitcoin-backed credit card, that’s when it gets really exciting. Points, as you know, are deflationary, and bitcoin is non-deflationary, and so I think it’s a better store of value than an arbitrary points system.”

Safeway, a subsidiary of Albertsons, operates in 894 locations across 17 states.

Last month, Lolli announced a similar partnership with Hotels.com, enabling users to earn up to 3.5% of their purchases back in Bitcoin when booking at one of the website’s 325,000 hotels across approximately 19,000 locations.

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