Planet ReFi Kicks Off a New Era With Soccer-Savvy Alex Avellanet As CMO

The ‘join the planet’ movement, championed by Planet ReFi, involves one of the greatest of all-time in football – Lionel Messi.

With the Messi-backed RWA up for grabs, the onboarding of Alex – a person who reflects the optimal mix of sports and business passion – speaks volumes about Planet ReFi’s well-concerted efforts to reach the widest audience possible.

Hailing from Montevideo, Uruguay, a place where football is woven into the fabric of life, Alex’s capabilities span across soccer development to communications, establishing government connections and creating effective community outreach programs and events.

Known for her hard work, leadership and deep insights into the space, Alex has been the founder of Upright City FC and one of the board members in The Beautiful Game Project, Community Arts and Culture and the Miami Beach Bandshell.

Alex is also a FIFA-recognized football agent with a deep focus on negotiating contracts, developing businesses, securing beneficial deals, steering parties through transfers and ensuring compliance with FIFA regulations.

In her new role as the CMO at Planet ReFi, Alex will leverage her well-entrenched expertise in the soccer industry to formulate game-changing marketing strategies.

In her own admission, Alex is adequately confident in utilizing her innovative capabilities to significantly increase Planet ReFi’s online footprint and augment its digital leadership.

Alex believes that the area she has got to serve holds immense scope for combining her love for the game with cutting-edge technology paradigms, like blockchain, to propel the outcome towards a finish line that waits with a sustainable growth model befitting to the vibrant and evolving landscape Planet ReFi operates in.

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