KFC Testing Blockchain Technology to Boost Transparency in Advertising

Global fast food chain KFC is reportedly testing a blockchain platform designed to improve transparency in the world of advertising.

KFC Middle East will utilize a blockchain-based solution to track ad campaigns and verify the delivery of ads to increase the company’s visibility and eliminate fraud, reports AMEinfo.

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Ozge Zoralioglu, chief marketing officer at KFC and Yum! Brands, says the company expects the solution to streamline the process of generating and analyzing credible and tamper-proof data on how its advertising network is performing.

“Historically, marketers have collected data from various different sources and run a campaign pegged on these mismatched insights.

Today, marketers must get to the original source of the data: the consumer. Blockchain technologies ensure that they get first-hand information from the target audience themselves.”

This is the second time KFC has entered the realm of blockchain technology.

In 2018, KFC Canada sold a “Bitcoin Bucket” that could be bought with BTC through the crypto payment portal BitPay.

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