Financial Titan Fidelity Reveals Bitcoin (BTC) and Cryptocurrency Adoption Among Institutional Investors on the Rise

Fidelity Digital Assets, the Bitcoin and crypto trading and custody arm of Fidelity Investments, which manages over $7 trillion in client assets, says institutional investors continue to be interested in BTC and cryptocurrencies.

In a series of tweets, the firm reveals some of the findings of its annual Institutional Investors Digital Asset Study conducted by analytics firm Greenwich Associates.

According to Fidelity,

“The results suggest that digital assets continue to gain adoption and interest by a variety of institutional investors.”

The results from last year’s study show that four in 10 institutional investors are willing to invest in digital assets over the next five years. Of the institutional investors surveyed at the time, 72% prefer buying investment products that hold digital assets, 57% prefer buying crypto assets directly, and 57% prefer buying investment products that hold digital asset companies.

Fidelity says the research will help the industry understand the obstacles that are preventing the adoption of digital assets while also outlining the factors that institutions find most appealing about them.

“Our findings will highlight the fact that institutions cannot be summed up as one segment, and that access to digital assets cannot be as simple as one product or asset offering.”

Fidelity plans to release the results of the Institutional Investors Digital Asset Study later this month.

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