Bitcoin Ad Blitz Hits Hong Kong – Here’s the Group Behind the Campaign

Donations from Hong Kong’s 5,000-strong Bitcoin community are being used to fuel a massive campaign to raise awareness of the role of Bitcoin as an agent of change.

In a blog post, the Bitcoin Association of Hong Kong (BAHK) says it rolled out an awareness initiative dubbed as the Bitcoin Tram campaign. The BAHK aims to use the campaign to highlight, as well as spark discussions around the risks and merits of Bitcoin within a rapidly-changing financial and economic environment.

“We hope the campaign will give us the opportunity to discuss how Bitcoin fits into a quickly digitizing global economy, the opportunities and dangers of drastic technological advancements and the implications of digital, verifiable scarcity.”

Scheduled to run between September 11th and October 8th, the campaign will employ three-double decker trams and billboards prominently located around Hong Kong’s banking district of Charter Garden to carry its Bitcoin awareness messages.

One ad emphasizes the massive printing of US dollars this year to highlight the scarce nature of Bitcoin.

“More US dollars have been printed in 2020 than were in existence in 2009. There will only ever be 21 million Bitcoin.” 

Another ad informs readers of the unique features of BTC.

“Scarce. Divisible. Transferable. Verifiable. Tamper-proof. Bitcoin is better at being gold than gold.”

The campaign has garnered much praise from Bitcoiners. In a twitter post, Martin Baumann, founder of the Bitcoin Liberty Fund, lauds the BAHK initiative.

“Love this initiative – perhaps the biggest Bitcoin campaign to date, globally. Hong Kong`s financial district fully covered in Bitcoin today with panels along all bus and trams stops and bitcoin trams circulating Hong Kong`s financial district!”

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